First Direct Live – Outdoor media
I got to do some outdoor media for the first time which was pretty cool. These big LCD screens are in the Westfield center in London (which I’ve never visited but I believe is big and fancy). I also created a series of animations for the LCD screens you see on the escalators on the London Underground.
JWT Cheethambell got me in to create the animations (lots of swarming positive and negative symbols, like shoals of fish chasing bait and a Star Wars style shrinking word animation). The animations use live data provided by the First Direct Live site.
If you’re in that London and you see one of these, please send me a picture or video – I’d love to see them in action and the images they sent me are a bit whack. If you’re not in London you might get to see the web banners I created in the same style – they’re all over the interwebs.