Back in 2007 myself and award winning games designer / producer Caspar Field got together to have a go at designing and building a mobile phone game because it looked like it’d be fun, we’d learn stuff and might even earn us some cash if we had any sort of success. We called our little enterprise Modern Industrial Games.
The plan was to prototype up a game mechanic then build a fully working demo in Flash Lite which we could run on a phone. We achieved this first bit and it was indeed good fun, we learned a lot and produced a cool looking game. The problems began when we looked at the issues surrounding getting the game to mobile phone owner’s phones. You have to remember that this was before Apple came along a showed everyone how it should be done (I always smile when I hear iPhone developers whine because Apple took a few weeks to approve their app – you should have tried getting a game ‘out’ before the concept of the app store arrived).
Caspar got us meetings with key mobile phone game producers (a process that in itself took a few months), we attended meetings to be told in addition to the porting costs we knew we’d have to pay we would have to shell out to have the game ported to anything from 30 to 300 phones, each with different screen sizes and graphic capabilities. Once we’d got to that stage (and we’re talking over £10k of investment here) the mobile networks might put it on their games download stores, where we’d get a pretty pathetic cut of the sale price (between £2 – £5 in those days) and we’d be directly competing with the movie franchises that made up the majority of mobile phone game downloads in 2007. The companies we went to see also got a cut of the sale price (I’m not sure what for since they weren’t putting up any of the cash for the porting).
In conclusion it looked like a very bad investment even if you had a sure fire hit of a game, and a huge risk for a small time developer. It annoys me that time after time Apple has to come along to show a whole industry the common sense approach to selling their own products. Can none of them think for themselves any more?
This turned into a bit of a rant, so cheer yourself up and play Blast Off!